Kids will love stepping into the New Balance 740 Youth in Lilac Glo/Violet Crush, a retro running sneaker that brings 2000s style straight to their everyday rotation. The two-tone purple colorway pairs lighter lilac with deeper violet for a bold, playful look that stands out on the playground and beyond. Built with a mesh upper and synthetic overlays, these sneakers combine lightweight comfort with a supportive ride, while the ABZORB midsole absorbs impact so they can move all day without fatigue. A fan-favorite from the archives, the 740 was made for kids who wear their shoes hard and come back for more.

• Two-tone Lilac Glo and Violet Crush colorway with angular overlays for visual pop.
• ABZORB midsole absorbs impact through cushioning and compression resistance.
• Open knit mesh upper with synthetic overlays for breathability and durability.
• Reflective accents add visibility and style when light hits.
• Molded TPU 'N' logo for classic New Balance branding.

• Traditional lace-up closure for an adjustable, classic fit.
• Rubber outsole for traction on everyday surfaces.
• Streamlined silhouette inspired by 2000s running design.
• Positioned for all-day wear and everyday comfort.