Kids will slip into comfort with the New Balance 740 sneakers in Lilac Glo/Violet Crush. These shoes bring back a longtime fan favorite from the archives, inspired by 2000s running shoes that just work for everyday life. The ABZORB midsole cushions every step through a combination of impact absorption and compression resistance, so they're ready for all-day wear whether kids are at school, the playground, or just moving around town. The mesh upper with overlays keeps things breathable and durable, while the classic lace-up closure gives a secure, adjustable fit.

• ABZORB midsole absorbs impact for comfort during all-day activity.
• Synthetic mesh upper with overlays for breathability and durability.
• Segmented midsole styling inspired by performance running shoes.
• Molded TPU "N" logo for classic New Balance branding.
• Rubber outsole provides reliable traction and grip.

• Traditional lace-up closure for an adjustable, secure fit.
• Streamlined silhouette with a nostalgic running-inspired aesthetic.
• Built for everyday comfort and repeated daily movement.